THE CALENDAR

A good year on the wall

What goes on the screens, month by month, and a planner you can fill in. Built by the team that schedules content for 6,500+ dispensary screens.

Download the Planner

A dispensary screen content calendar plans the seasonal windows on top of the everyday menu: the holiday deal, the brand launch, the loyalty push, scheduled ahead so the day arrives already handled. The menu itself needs no planning; it reads from the POS. The calendar is for everything else.

FIVE RULES

How the year works on a screen

Two kinds of content, one wall

Evergreen content (the menu, categories, loyalty) runs every day. Seasonal content (the holiday deal, the launch) runs for a window. Plan the second without breaking the first.

Schedule it two weeks out

Set the deal in the POS, schedule the promo screen in Seed Manager, and the week arrives already handled. Nobody rebuilds graphics on the morning of 4/20.

Per store, per zone

The lobby screen, the menu wall, and the kiosk have different jobs. A campaign can target one store, one zone, or everything.

Let the POS do the work

Specials on the wall come from the discount you already set at the register, strike-through pricing included. The calendar is for the promo screen and the brand push, not for retyping prices.

Check your state first

What you can promote on an in-store screen (discounts, free products, potency) varies by state. The rules-by-state page has the citations; confirm before the campaign goes live.

MONTH BY MONTH

What to put on the wall, and when

January

  • New Year’s week: restock features, staff picks for the year, a loyalty push while traffic is high.
  • Quiet month otherwise. Good time to refresh evergreen layouts.

February

  • Super Bowl Sunday: edibles, beverages, pre-roll multipacks.
  • Valentine’s Day (Feb 14): gift-ready products and two-for deals.

March

  • St. Patrick’s Day (Mar 17): beverages and pre-rolls, one themed promo screen.
  • Spring drops: brand showcase for whatever lands.

April

  • 4/20: the biggest deal week of the year. Every screen, every store, scheduled the week before.
  • Queue board on. Lines get long.

May

  • Mother’s Day (second Sunday): topicals, tinctures, gift bundles.
  • Memorial Day weekend: three-day-weekend specials.

June

  • Father’s Day (third Sunday): gift bundles and accessories.
  • Summer kickoff: beverages front and center.

July

  • July 4th: long-weekend specials.
  • 7/10: concentrates, vapes, dab accessories. The second cannabis holiday.

August

  • Late summer: move what did not move in June and July.
  • Brand showcases for fall launches that ship early.

September

  • Labor Day weekend: end-of-summer specials and clearance.
  • Football season: Sunday deals on edibles and beverages.

October

  • Croptober: fresh outdoor flower drops, farm and brand features all month.
  • Halloween (Oct 31): edibles, one themed screen.

November

  • Veterans Day (Nov 11): the veteran discount reminder, where your state allows it.
  • Green Wednesday (the day before Thanksgiving): historically one of the biggest sales days of the year. Then Black Friday and the weekend.

December

  • Holiday gifting from Dec 1: gift sets, accessories, stocking-stuffer sizes.
  • New Year’s Eve: beverages, edibles, party bundles. The week between the holidays is busy.

Add your own: the store anniversary, your state’s legalization date, the local event that fills the parking lot.

THE PLANNER

One row per thing on the wall

A spreadsheet with a row for every campaign: go-live date, occasion, which screens, what plays, who owns it. The schedule-by date calculates from your lead time, a key-dates sheet lists the occasions above, and a summary counts what each month has planned. Two example rows show the format; overwrite them.

Download the Planner (XLSX)

Opens in Excel, Numbers, and Google Sheets. No email required.

Seed TV menu layouts with scheduled specials

THEN SCHEDULE IT

Plan it in the sheet. Run it in Seed Manager.

Campaigns on Seed are scheduled weeks or months ahead, per store and per zone, and go live on a toggle. The deal itself comes from your POS. How content scheduling works.

About Content Scheduling

Calendar questions, answered

What should a dispensary put on its TV screens?
Two things at once: evergreen content that runs every day (the live menu, categories, the loyalty screen, the queue board) and seasonal content that runs for a window (the 4/20 deal, a brand launch, the holiday gift push). The menu does the daily work; the calendar plans the windows.

What are the biggest dates for dispensary promotions?
4/20 by a wide margin, then Green Wednesday (the day before Thanksgiving) and the Black Friday weekend, 7/10 for concentrates, and the week between Christmas and New Year’s. Valentine’s Day, Mother’s Day, Father’s Day, and the three-day weekends fill in the rest of the year.

How far ahead should screen content be scheduled?
About two weeks for a holiday and a few days for a weekly deal. Seed schedules campaigns weeks or months ahead, per store and per zone, so the content is waiting when the date arrives. Change of plans? Swap it on the fly.

Do I have to design every promo?
No. Specials come from your POS on their own, with strike-through pricing. For promo screens, a design team comes with the software, 151,000+ media files are already in the platform, and Canva designs import straight to the media library.

Is there a template I can fill in?
Yes. Download the planner: one row per thing on the wall, a schedule-by date that calculates itself, a key-dates sheet, and a per-month summary. It opens in Excel, Numbers, and Google Sheets.

Can I promote discounts on in-store screens in my state?
It depends on the state. Some allow price and discount advertising inside the licensed premises with conditions; some restrict free products and giveaways; a few require warnings on advertisements. Check the in-store screen rules for your state before a campaign goes live, and when in doubt ask your regulator.

SEE IT SCHEDULED

Bring the calendar. We'll show it running.

Book a demo and we'll put your next promo on a Seed screen with your live menu, scheduled for the date you pick.

Book a Demo