TV menus for Colorado dispensaries

IN-STORE SCREEN RULES · COLORADO

What you can show on screens in Colorado

Colorado’s "Advertising" definition covers paid communications and excludes branding and consumer education, so a store’s own menu is generally outside the advertising rules, but rules that reach any sign still apply: no deceptive or misleading statements on any sign or document given to a consumer, no content that targets under-21s such as cartoon characters, and no claims that products are safe because they are tested or state-regulated. Product may not be visible from outside the licensed premises and may be displayed only in the restricted access area; nothing addresses screen visibility, video, motion, sign counts, or pre-approval. Any displayed concentrate must have its potency on a sign next to the product name, legible from where customers view it and within 15 percent of actual potency. Stores may show prices and discounts but may not give marijuana away, and every point of sale must post the pregnancy warning and the restricted access area sign.

Applies to: all regulated marijuana businesses; retail and medical store rules run in parallel. Regulator: Colorado Department of Revenue, Marijuana Enforcement Division (MED).

• Advertising is defined as paid communication to induce patronage and excludes branding, packaging, and consumer education materials; a store’s own menu is arguably outside it, while brand-paid promotions on screens likely fall inside. “the act of providing consideration for the publication, dissemination, solicitation, or circulation, of visual, oral, or written communication, to directly induce any Person to patronize” (1 CCR 212-3, Rule 1-115)
• No deceptive, false, or misleading statement on any product, any sign, or any document given to a patient or consumer. “shall not make any deceptive, false, or misleading assertions or statements on any product, any sign, or any document provided to a patient or consumer” (1 CCR 212-3, Rule 3-705(A))
• Advertising for concentrate must include the Division-determined overconsumption notice. (1 CCR 212-3, Rule 3-705(B))
• No content in any form of advertising or signage that specifically targets people under 21, including cartoon characters; branding may not target minors. “any form of Advertising or signage any content that specifically targets individuals under the age of 21, including but not limited to cartoon characters” (1 CCR 212-3, Rules 3-740, 3-715(B))
• No advertising or signage asserting products are safe because they are tested or because the state regulates them. (1 CCR 212-3, Rules 3-725, 3-730)
• Product may not be visible from outside the licensed premises; no rule on screen visibility was found. (1 CCR 212-3, Rules 6-110(J)(1), 5-115(H))
• Displayed concentrate must have its potency on a sign next to the product name, legible from where consumers view it, within plus or minus 15 percent of actual potency. “must include the potency of the concentrate on a sign next to the name of the product” (1 CCR 212-3, Rule 6-110(J)(2))
• A retail store may not give marijuana away for any reason; no price or discount advertising restriction was found. “A Retail Marijuana Store may not give away Retail Marijuana to a consumer for any reason.” (1 CCR 212-3, Rule 6-110(H))
• Required signs: the restricted access area sign (12 by 12 inches) and the pregnancy warning at every point of sale (at least 3 by 6 inches). (1 CCR 212-3, Rule 6-115(A), (D); Rule 5-120)
• The 71.6 percent audience rule covers television, radio, print, and the internet; local sign ordinances apply. No rule on depiction of consumption, pre-approval, fees, or video and motion was found. (1 CCR 212-3, Rules 3-720(B), 3-735(A))

Potency on menus: Requirement for concentrate: the potency of any displayed retail concentrate must appear on a sign next to the product name, within plus or minus 15 percent of actual potency (Rule 6-110(J)(2)). No rule found for flower or edible potency on menus.

Where the rule is "keep it accurate," a menu that reads from the POS does the work: sold-out products drop off on their own and the price on the wall is the price at the register. Where the rule is about content, the layout and the campaign are yours to keep inside the lines.

Summary for TV menus operators, reviewed against the primary sources on September 24, 2026. Not legal advice. Rules change; confirm with Colorado Department of Revenue, Marijuana Enforcement Division (MED) before a campaign goes live. Every state: in-store screen rules by state.