TV menus for Connecticut dispensaries

IN-STORE SCREEN RULES · CONNECTICUT

What you can show on screens in Connecticut

In-store screens in Connecticut may show prices and discounts: the statute allows discount offers inside a dispensary facility, retailer, or hybrid retailer while barring them in outside advertising, and the Department’s policies require the price of all cannabis to be conspicuously posted in the store and on the website. Content may not include any image of the cannabis plant or leaf, anything appealing to under-21s, depictions of people under 25 consuming, or curative, therapeutic, or wellness claims; a screen may not use loudspeakers to advertise, and nothing cannabis-related may be clearly visible from outside. Items over 30 percent THC for flower, or 60 percent for other products, must carry "Warning - High THC" next to them on menus and advertisements and be displayed separately, and the Department’s high-potency, mold, QR-code licensure, and pharmacist-availability signs are mandatory where they apply. The statutory warning must occupy 10 percent of any print or visual advertisement, and the Department states it applies to all media except signage; it has not said whether an in-store screen is signage. Since October 1, 2025, third parties may display advertising that is visible only from inside the establishment, no pre-approval is required, and an advertising log must be kept.

Applies to: all cannabis establishments: dispensary facilities, hybrid retailers, and adult-use retailers, with a few medical-specific differences. Regulator: Connecticut Department of Consumer Protection (DCP), Cannabis Control Division.

• Third parties, such as brands, may display advertising inside an establishment if it is visible only from the interior. “a person who displays advertising or promotional materials that are solely visible within the interior of a cannabis establishment” (Conn. Gen. Stat. § 21a-421bb(a), as amended by P.A. 25-166)
• No image or visual representation of the cannabis plant or any part of it in advertising. “any image, or any other visual representation, of the cannabis plant or any part of the cannabis plant” (Conn. Gen. Stat. § 21a-421bb(b)(1)(B))
• No content that targets or appeals to under-21s; the Department’s January 2026 guidance lists toys, candy and snack imagery, superheroes, cartoon fruits and animals, and child-brand fonts and colors. (Conn. Gen. Stat. § 21a-421bb(b)(1)(A); DCP notice, January 14, 2026)
• No depictions of a person under 25 consuming cannabis; branded merchandise may not depict use. (Conn. Gen. Stat. § 21a-421bb(b)(1)(A); DCP Policies § 21a-421j-15(h)(5))
• No curative, therapeutic, or wellness claims unless substantiated under the medical regulations or conveyed verbally by a pharmacist at a hybrid or dispensary facility. (Conn. Gen. Stat. § 21a-421bb(b)(5))
• Discounted prices and promotional offers may be offered inside a dispensary facility, retailer, or hybrid retailer, but not in outside advertising; hybrid retailers must extend equal or better discounts to patients. “a discounted price or promotional offering may be offered, as an inducement to purchase cannabis, (A) within a dispensary facility, retailer or hybrid retailer” (Conn. Gen. Stat. § 21a-421bb(b)(15); DCP Policies § 21a-421j-15(i))
• The price of all cannabis must be conspicuously posted in the establishment and made available on the website; hours must be posted at entrances. (DCP Policies §§ 21a-421j-10(d), 21a-421j-14(h))
• Products over 30 percent total THC (flower) or 60 percent (other products, excluding prefilled cartridges) must carry "Warning - High THC" next to each item on menus and advertisements and be displayed physically and visually separated. “to include the words "Warning - High THC" next to each such form of cannabis on such cannabis establishment’s menus and advertisements” (Conn. Gen. Stat. § 21a-421j(b)(15)-(16))
• The statutory warning must occupy 10 percent of any print or visual advertisement; the Department states it applies to all media except signage and has not said whether an in-store screen is signage. “Do not use cannabis if you are under twenty-one years of age. Keep cannabis out of the reach of children.” (Conn. Gen. Stat. § 21a-421bb(c); DCP notice, May 4, 2026)
• No cannabis, product, or plant imagery clearly visible from outside; no brand or product advertising signs on the exterior; no loudspeaker advertising in or outside the facility. (Conn. Gen. Stat. § 21a-421bb(b)(12)-(13))
• Required signage: the Department’s QR-code licensure sticker, the high-potency warning sign, mold signage, and, for dispensary facilities and hybrid retailers, the "Pharmacist available for consultation" sign at each point of sale. “THE USE OF HIGH-POTENCY CANNABIS PRODUCTS MAY INCREASE RISK FOR SEVERE DEPENDENCE, PSYCHOSIS AND OTHER MENTAL HEALTH DISORDERS.” (Conn. Gen. Stat. §§ 21a-421j(b)(17), 21a-422u; P.A. 26-8 §§ 31(d), 67(d))
• No pre-approval; an advertising log with a copy of each advertisement must be kept. Signage must comply with state and local requirements; no video or motion rule was found. (DCP Policies § 21a-421j-13; Conn. Gen. Stat. § 21a-422f(b))

Potency on menus: Requirement: "Warning - High THC" next to each item over the thresholds (30 percent total THC for flower, 60 percent for other products excluding prefilled cartridges) on menus and advertisements, with separate display (Conn. Gen. Stat. § 21a-421j(b)(15)-(16), effective October 1, 2025). No restriction on showing potency on menus was found.

Where the rule is "keep it accurate," a menu that reads from the POS does the work: sold-out products drop off on their own and the price on the wall is the price at the register. Where the rule is about content, the layout and the campaign are yours to keep inside the lines.

Summary for TV menus operators, reviewed against the primary sources on September 24, 2026. Not legal advice. Rules change; confirm with Connecticut Department of Consumer Protection (DCP), Cannabis Control Division before a campaign goes live. Every state: in-store screen rules by state.