TV menus for Maine dispensaries

IN-STORE SCREEN RULES · MAINE

What you can show on screens in Maine

Adult-use stores in Maine may display signs on the licensed premises, and ordinary prices and discounts may be shown. Advertising may not depict consumption, make potency claims beyond listing cannabinoid content, make curative, therapeutic, or health-benefit claims, target minors, imitate candy, show risky activities, claim products are safe because they are regulated or tested, or encourage rapid consumption. Bundle discounts, below-cost pricing, and giving away items that target minors are prohibited. The "For use only by adults twenty-one years of age and older" statement and license number are required on print, television, radio, and internet advertising; whether that reaches in-store screens is not addressed. Approval is voluntary, with a 30-day written decision that shields approved material from enforcement. Medical caregivers and dispensaries are governed by the medical statute, which bars false content, mass-market campaigns likely to reach under-21s, and mixing medical and adult-use marketing in one sign.

Applies to: adult-use under 28-B M.R.S. § 702 and 18-691 C.M.R. ch. 30; medical under 22 M.R.S. § 2429-B. Regulator: Maine Office of Cannabis Policy (OCP).

• Signs on the licensed premises are expressly permitted. “including the display of a sign on the licensed premises and off the licensed premises on the exterior of a motor vehicle” (28-B M.R.S. § 702(3))
• No depiction of consumption; no potency claims beyond listing cannabinoid content; no depiction of risky activities such as driving or operating machinery. “Include claims related to potency (beyond listing of cannabinoid content)” (18-691 C.M.R. ch. 30, § 3(1)(B)(2)-(4))
• No content that targets minors, no candy imitation or the word "candy," and no images of minors. (18-691 C.M.R. ch. 30, § 3(1)(B)(5)-(7))
• No claims that products are safe because they are regulated or tested; no curative, therapeutic, or health-benefit claims; nothing encouraging excessive or rapid consumption. “Make claims that cannabis has curative or therapeutic effects” (18-691 C.M.R. ch. 30, § 3(1)(B)(9)-(12))
• No false, deceptive, or misleading statement on any sign or document given to a consumer. (18-691 C.M.R. ch. 30, § 3(1)(C)(1))
• The 21+ statement and license number are required on print, television, radio, and internet advertising; in-store screens are not listed. “on all print, television, radio and internet advertising in font size legible to the viewer” (18-691 C.M.R. ch. 30, § 3(3))
• Bundle discounts and pricing significantly below wholesale are prohibited; giving away items that target minors is prohibited. Ordinary prices and discounts may be shown. “Discount cannabis or a cannabis product if the retail sale is made in conjunction with the retail sale of any other items” (18-691 C.M.R. ch. 30, § 1(8)(C)(13), (15)-(16))
• Approval is voluntary: a licensee may submit any sign, advertisement, or marketing material, and the Office must decide within 30 days; approved material is protected from enforcement. No fee was found. (28-B M.R.S. § 702(4); 18-691 C.M.R. ch. 30, § 3(6))
• Advertising may not be placed within 1,000 feet of a school unless a municipality sets a different distance. (18-691 C.M.R. ch. 30, § 3(1)(C)(4))
• Medical: no co-marketing of medical and adult-use in one sign; patient testimonials only with the FDA disclaimer; no mass-market campaigns likely to reach under-21s. (22 M.R.S. § 2429-B)
• No rule on visibility from outside, sign count or size, or video and motion signs was found. (28-B M.R.S. § 702; 18-691 C.M.R. ch. 30)

Potency on menus: Adult use: listing cannabinoid content is allowed, but advertising may not make potency claims beyond that (18-691 C.M.R. ch. 30, § 3(1)(B)(3)). Medical: no rule found.

Where the rule is "keep it accurate," a menu that reads from the POS does the work: sold-out products drop off on their own and the price on the wall is the price at the register. Where the rule is about content, the layout and the campaign are yours to keep inside the lines.

Summary for TV menus operators, reviewed against the primary sources on September 24, 2026. Not legal advice. Rules change; confirm with Maine Office of Cannabis Policy (OCP) before a campaign goes live. Every state: in-store screen rules by state.