TV menus for Montana dispensaries

IN-STORE SCREEN RULES · MONTANA

What you can show on screens in Montana

Montana bars licensees from advertising marijuana or marijuana products except through age-gated electronic advertising, and prohibits television, radio, print, billboards, mascots, and youth-appealing imagery. Inside the licensed premises, though, the rule states that information about special pricing, sales, or discounts on display within a licensed premises is not advertising, and the Department’s guide repeats this, so an in-store screen may show products, prices, sales, and discounts. Signage of any kind may not claim products are safe (lab-tested statements are allowed), and health, therapeutic, or medicinal claims and depictions of consumption are barred in electronic advertising; whether product-specific promotion on an interior screen is restricted is not addressed. Outdoor signage may not use slang or product imagery and must comply with local ordinances, with proof kept on site. Every point of sale must display the Department’s consumer education poster, entry notices are required, and the Department no longer pre-reviews advertising content.

Applies to: adult-use and medical licensees. Regulator: Montana Department of Revenue, Cannabis Control Division.

• Licensees may not advertise marijuana or marijuana products except in electronic advertising; they may promote the business and market the brand. “A licensee may promote its business and market its brand but may not advertise marijuana or marijuana products except in electronic advertising.” (MCA 16-12-211(1); ARM 42.39.123(1))
• Information about special pricing, sales, or discounts on display within a licensed premises is not advertising; the same content off-premises is. “information regarding special pricing, sales, or discounts on display within a licensed premises.” (ARM 42.39.123(2))
• Signage, including indoor signage, may not assert products are safe; lab-tested statements are allowed. “engage in advertising or utilize signage that asserts its products are safe” (ARM 42.39.123(11)(d), (13))
• No health, therapeutic, or medicinal claims and no depiction of consumption in electronic advertising; the rule is silent on in-premises displays. “makes any health, therapeutic, or medicinal claims about marijuana or marijuana products” (MCA 16-12-211(3)(a))
• No toys, inflatables, movie or cartoon characters, or any image likely to appeal to youth. (ARM 42.39.123(11)(f))
• No television, radio, or print advertising; whether an in-store video screen is "television" is not addressed. (ARM 42.39.123(11)(c))
• Outdoor signage may not use slang for marijuana or product or smoke imagery; whether a screen visible through a window is outdoor signage is not addressed. “A licensee’s outdoor signage may not use colloquial terms for marijuana or marijuana products (e.g., pot, reefer, weed)” (ARM 42.39.123(6)-(7))
• Samples, "free" products, contests, and sweepstakes with marijuana prizes are restricted content per the Department’s guide. (Montana DOR Cannabis Business Marketing and Advertising Guide)
• Every point of sale must conspicuously display the consumer education poster required by statute; entry notices (21+ or registry card, no on-site consumption) are required. “All marijuana dispensaries must conspicuously display the poster required by 16-12-215, MCA, at each point-of-sale such that it is clearly visible to a customer.” (ARM 42.39.122 (as amended August 22, 2026); MCA 16-12-215)
• Proof of compliance with local sign ordinances must be kept on site; no state sign count or size limit was found. No pre-approval (the Department no longer reviews advertising content), no fee, and no video-specific rule was found. (ARM 42.39.105(6)(a); DOR newsletter, May 2026)

Potency on menus: No rule found for menus or screens. Potency appears in labeling and packaging rules and in the statutory poster text.

Where the rule is "keep it accurate," a menu that reads from the POS does the work: sold-out products drop off on their own and the price on the wall is the price at the register. Where the rule is about content, the layout and the campaign are yours to keep inside the lines.

Summary for TV menus operators, reviewed against the primary sources on September 24, 2026. Not legal advice. Rules change; confirm with Montana Department of Revenue, Cannabis Control Division before a campaign goes live. Every state: in-store screen rules by state.