TV menus for Oregon dispensaries

IN-STORE SCREEN RULES · OREGON

What you can show on screens in Oregon

An in-store screen that shows the store’s name with marijuana words or symbols, or shows product brand names, is "advertising" under OLCC rules and must follow them: no deceptive or misleading statements, no content that targets people under 21 (minors, cartoons, toys), no curative or therapeutic claims unsupported by scientific evidence, no depiction of consumption, and nothing that encourages use for intoxication or excessive consumption. A separate clause bars false or misleading statements on any sign or material given to a consumer, and OLCC can order a non-conforming sign, display, or advertisement removed. The three required warning statements apply to print, billboard, television, radio, and internet advertising; the rules do not say whether an in-store menu screen counts as television, so that point is not settled. There is no sign count or size limit, no pre-approval, and no rule on motion or video, but screens should not promote free marijuana items or bundled or conditional discounts, which retailers may not offer.

Applies to: OLCC-licensed retailers (adult-use, including sales to OMMP patients under a medical endorsement). Regulator: Oregon Liquor and Cannabis Commission (OLCC).

• A screen that pairs the business name with marijuana words or symbols, or shows product brand names, meets the definition of advertising. “publicizing a trade name or business name together with words or symbols referring to marijuana items or hemp items or publicizing the brand name” (OAR 845-025-8020(1); 845-025-8000(3))
• Nothing that can reasonably be considered to target people under 21, including images of minors, cartoons, toys, or items marketed to minors. (OAR 845-025-8040(1)(b))
• No curative or therapeutic claims unless supported by the totality of publicly available scientific evidence; no claims that a product is safe because it was tested or regulated. “Make claims that marijuana or hemp items have curative or therapeutic effects that are not supported by the totality of publicly available scientific evidence” (OAR 845-025-8040(1)(d)-(e))
• No display of consumption, no encouraging use for its intoxicating effect, and no encouraging excessive or rapid consumption. “Display consumption of marijuana items or hemp items” (OAR 845-025-8040(1)(c), (f)-(h))
• No deceptive, false, or misleading statement on any sign, informational material, or document given to a consumer. “may not make any deceptive, false, or misleading assertions or statements on any informational material, any sign, or any document provided to a consumer” (OAR 845-025-8040(2))
• The required warning statements apply to print, billboard, television, radio, and internet advertising; whether an in-store screen is "television" is not stated. “A licensee must include the following statements on all print, billboard, television, radio, and internet advertising in font size legible to the viewer” (OAR 845-025-8040(3); 845-025-8020(5))
• OLCC may order removal of any sign, display, or advertisement it finds in violation. (OAR 845-025-8080)
• Retailers may not give marijuana items free or discount an item in conjunction with, or contingent on, the purchase of other items; screens should not promote such offers. Price and discount advertising is otherwise not restricted. “Discount a marijuana item if the retail sale of the marijuana is made in conjunction with the retail sale of any other items” (OAR 845-025-2800(4))
• No sign count or size limit, no advertising pre-approval or fee, and no rule on motion or video displays for retailers. (OAR 845-025-8000 to 8080)
• Required physical postings (no-minors and no-on-site-consumption signs, OLCC health posters) are separate obligations; the rules do not say a screen can substitute for them. (OAR 845-025-1245; 845-025-2860)

Potency on menus: No rule found for menus or screens. The ban on misleading statements on any sign applies; package labeling rules govern potency on products.

Where the rule is "keep it accurate," a menu that reads from the POS does the work: sold-out products drop off on their own and the price on the wall is the price at the register. Where the rule is about content, the layout and the campaign are yours to keep inside the lines.

Summary for TV menus operators, reviewed against the primary sources on September 24, 2026. Not legal advice. Rules change; confirm with Oregon Liquor and Cannabis Commission (OLCC) before a campaign goes live. Every state: in-store screen rules by state.