TV menus for Missouri dispensaries

IN-STORE SCREEN RULES · MISSOURI

What you can show on screens in Missouri

In-store screens are advertisements in Missouri because the definition covers video and electronic means, so their content must satisfy the same four limits as a billboard: nothing false or misleading, no curative or therapeutic claims without FDA approval, no content attractive to children (including animal or fruit shapes and cartoon or caricature humans), and no brand statements inconsistent with the label. Prices and discounts may be shown; no rule restricts price or discount advertising, and the dispensary rule acknowledges discounted or waived prices. A screen visible from a public right of way must comply with local sign ordinances, and product sale or display may not be visible from a public place outside the facility. The rules do not require warning statements on advertisements, do not address depiction of consumption, and impose no pre-approval, fee, or sign count or size limits.

Applies to: medical and adult-use facilities, under the same rules. Regulator: Missouri Department of Health and Senior Services, Division of Cannabis Regulation.

• In-store video and electronic displays fall within the definition of advertisement. “any dissemination of information by print, audio, or video means, whether through the media or otherwise” (19 CSR 100-1.010(3))
• Advertising must comply with local sign and advertising ordinances and state law. (19 CSR 100-1.100(5)(A))
• No false or misleading representation; no curative or therapeutic claim unless FDA-evaluated and approved. “Any statement representing that the use of marijuana has curative or therapeutic effects” (19 CSR 100-1.100(5)(B)1-2)
• No content attractive to children, including animal or fruit shapes and cartoon or caricature renderings of humans. “Any content that is attractive to children, including but not limited to the shape or any part of the shape of an animal or fruit” (19 CSR 100-1.100(5)(B)3)
• Brand statements on displays must be consistent with the product label. (19 CSR 100-1.100(5)(B)4)
• Interior signage visible from a public right of way, such as a screen facing a window, must comply with local sign ordinances. “Outdoor signage and, if visible from a public right of way, interior signage, must comply with any local ordinances for signs or advertising” (19 CSR 100-1.100(5)(C))
• Sale or display of product may not be visible from a public place outside the facility. (19 CSR 100-1.100(4)(B))
• No restriction on advertising prices or discounts was found; the rules acknowledge discounted or waived prices. No provision on free product was found either way. (19 CSR 100-1.180(2)(D)2.F)
• Required in-store notice that a minimal amount of cash is on hand; non-marijuana merchandise must be displayed separately and identified as unregulated. (19 CSR 100-1.180(2)(K), (M))
• No required warnings on advertisements, no rule on depiction of consumption, no sign count or size limit, no pre-approval or fee, and no video-specific rule were found. (19 CSR 100-1.100(5))

Potency on menus: No rule found for menus or displays. THC content is a packaging and labeling requirement (19 CSR 100-1.120), and labels are excluded from the definition of advertisement.

Where the rule is "keep it accurate," a menu that reads from the POS does the work: sold-out products drop off on their own and the price on the wall is the price at the register. Where the rule is about content, the layout and the campaign are yours to keep inside the lines.

Summary for TV menus operators, reviewed against the primary sources on September 24, 2026. Not legal advice. Rules change; confirm with Missouri Department of Health and Senior Services, Division of Cannabis Regulation before a campaign goes live. Every state: in-store screen rules by state.