TV menus for Washington dispensaries

IN-STORE SCREEN RULES · WASHINGTON

What you can show on screens in Washington

A screen inside a Washington store is not "outdoor advertising" as long as it is not on the inside of a window facing out and not clearly visible from the public right-of-way. A screen that is visible from outside counts as one of the four permitted 1,600-square-inch signs and may show only the trade name, location, and nature of the business, with no plant or product imagery. Inside, the general advertising rules still apply: no false or misleading claims, no curative or therapeutic claims, nothing that appeals to people under 21, and a visible 21+ statement on every ad. Prices and specials can be shown, but nothing may be advertised or sold below acquisition cost, giveaways and branded merchandise are banned apart from incidental items under $1, and "free" product may be advertised only to qualifying patients by medically endorsed retailers. The LCB’s four warning statements apply to all advertising other than outdoor advertising, and the rule states no exemption for in-store displays.

Applies to: adult-use licensees, including retailers with a medical endorsement. Regulator: Washington State Liquor and Cannabis Board (LCB).

• Advertising inside the store that is not on the inside surface of a window facing outward, and not fully and clearly visible from the public right-of-way, is not outdoor advertising and is not subject to the four-sign limit. “any advertisement or merchandising inside a cannabis retailer location that is not placed on the inside surface of a window facing outward” (WAC 314-55-155(3)(a)(i)(A); RCW 69.50.369(12)(e)(i))
• A screen clearly visible from outside is treated as one of four permitted on-premises signs: 1,600 square inches each, trade name, location, and nature of business only, no cannabis imagery, and the 21+ statement. (RCW 69.50.369(2)(a)-(c); WAC 314-55-155(3)(a))
• Content limits apply to every medium: no false or misleading statements, no promoting over-consumption, no curative or therapeutic claims, no alcohol, tobacco, or motor-vehicle portrayals, nothing that mimics LCB logos. “Represents that the use of cannabis has curative or therapeutic effects” (WAC 314-55-155(2)(a); RCW 69.50.369(4), (11))
• Nothing likely to appeal to youth: no toys, inflatables, movie or cartoon characters, and no depiction of anyone under legal age consuming cannabis. (WAC 314-55-155(2)(a)(viii); RCW 69.50.369(11)(b))
• Every advertisement except a trade-name sign must carry visible text that only persons 21 and older may purchase or possess cannabis. “stating that cannabis products may be purchased or possessed only by persons 21 years of age or older” (WAC 314-55-155(2)(c); RCW 69.50.369(10))
• All advertising other than outdoor advertising must carry the four LCB warning statements in type at least 10 percent of the largest type in the ad; no exemption for in-store displays is stated. “all advertising must contain the following warnings that must be in type size at least 10 percent of the largest type used in the advertisement” (WAC 314-55-155(7))
• A licensee may not advertise, offer, or sell cannabis below acquisition cost (medical products for qualifying patients excepted); other discounts and volume promotions are not restricted. “Advertise, offer for sale, or sell cannabis at less than acquisition cost” (RCW 69.50.369(11)(d); WAC 314-55-079(7))
• Giveaways and branded merchandise are banned except incidental paraphernalia under $1 advertised only in-store; coupons may not discount below acquisition cost. (WAC 314-55-155(5))
• "Free" or "donated" product may be advertised only by medically endorsed retailers, only for compliant products, and only to qualifying patients. (WAC 314-55-155(6))
• Retailers must post a conspicuous point-of-sale notice on high-THC cannabis health risks, substantially the same as the Department of Health notice. (RCW 69.50.357(5)(a))
• No state provision addresses video or animated content on screens inside the store; local governments may adopt stricter outdoor advertising rules. (RCW 69.50.369(17))

Potency on menus: No rule found for menus or screens. Package labels must state cannabinoid content (WAC 314-55-105), and the point-of-sale high-THC notice is separately required (RCW 69.50.357(5)).

Where the rule is "keep it accurate," a menu that reads from the POS does the work: sold-out products drop off on their own and the price on the wall is the price at the register. Where the rule is about content, the layout and the campaign are yours to keep inside the lines.

Summary for TV menus operators, reviewed against the primary sources on September 24, 2026. Not legal advice. Rules change; confirm with Washington State Liquor and Cannabis Board (LCB) before a campaign goes live. Every state: in-store screen rules by state.